A family-oriented, fun-filled, sun-splashed outdoor food festival, National Mustard Day features hot dogs, brats, mustard sampling, live music, and games & prizes all for a one-of-a-kind mustard experience. The 2021 NMD event brought us back to the streets for the exciting in-person event in Downtown Middleton we had all grown accustomed to over the years. Mustard Day has become one of Dane County's most anticipated summer outdoor events.

The epic street festival is once again back on the Big Yellow Day. Join us on the first Saturday in August for National Mustard Day, our annual homage to the King of Condiments. This family-friendly event is planned, rain or shine, to bring you all the excitement of our traditional condimental food festival at the corner of Hubbard & Parmenter.

Schedule of Events

French's Music Stage

10:00am: The Mustard Day Overture with The Blue Accordion

10:30am: Opening Ceremony with Dr. Mustard, Dean of Poupon U

11:00am: John Masino Band

1:00 to 4:00pm: Frank Martin Busch and the Names (pictured above)

4:00pm: The BIG Mustard Day 50/50 Raffle Drawing (more info below)

Mustard Museum Family Tent

11:30am:, 1:15pm:, 2:45pm: Kids Are People Too! (three interactive family shows)

Hubbard Avenue Diner Pie Walk (between Kids Are People Too! shows)

The BIG 50/50 Mustard Day Raffle

Food Glorious Food (and Drinks)

Razzle Dazzle Mustard Ice Cream from Chocolate Shoppe Ice Cream

Usinger's Bratwursts and All-Beef Hot Dogs

"Holy Cow" Grilled Cheese Sandwiches (sponsored by Cabot Cheese)

Cleveland Kitchen Kraut, Kimchi and Pickle Chip samples

Hot Soft Pretzels (with mustard)

Ice cold beverages

Activities

Meet The Mustard Makers
- Plochman's Mustard
- Kelley's Gourmet Mustard
- Stormin' Gorman Thomas and his mustard sauce

Mustard Marketplace
- Souvenir T-shirts
- Mustards Galore!

Fun
- Meet the French's Mustard Mascot
- Balloon Twisting by Pop Art Entertainment
- Face Painting

Games
- French's Mustard Ring Toss
- Plochman's Spinning Wheel of Mustard Fortune
- Mustard Bowling
- Lucky Mustard Dice
- Fishing for Mustard
- Feed the Curator

Inside The Mustard Museum
- See the World's Largest Collection of Mustard and Mustard Memorabilia
- Enjoy MustardPiece Theater
- Browse the Museum Gift Shop & Store

About The Mustard Makers & Marketplace

Meet the Mustard Makers! All three who will be here on Mustard Day (Plochman's, Kelley's, Gorman Thomas) are recent medal winners of the 2023 World-Wide Mustard Competition. Sample some of their most popular flavors, as well as some of our Gift Shop's best selling mustards and gourmet goodies.

Date: August 5, 2023

Time: 10am - 4pm

Location:
National Mustard Museum,
7477 Hubbard Avenue,
Middleton, WI 53562.

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